Welcome to The Matrix Group
Your shortcut to sales success
The Natural, Organic and Specialty industries have remained strong during the current economic downturns. Consumers are maintaining their desire for a healthy lifestyle. Your products can be a part of this trend and The Matrix Group can provide the guidance to achieve success in this arena.
Getting your products placed on-shelf — whether in a small Midwestern mom-and-pop shop, an upscale gourmet store, Whole Foods or a national supermarket chain — is no easy task. The competition is so fierce that simply having a quality product with good packaging isn’t enough to ensure distribution and sales.
In order to succeed in the natural products marketplace, it’s crucial to have a firm understanding of the current market environment…to get representation by the best brokerages and distributors…to develop a sales message that entices retailers to select your product over the hundred others they’ve seen that week…to provide your brokers with the tools they need to close the sale…and to track your sales across different regions so you can analyze the success of your programs.
With over 20 years of brokerage experience, and more than 100 combined years of sales and marketing management, The Matrix Group specializes in helping manufacturers put all the necessary pieces in place to successfully initiate and grow the sales of finished products in the natural and specialty marketplace. Because of our long-standing history and deep ties in the industry, we know how the system works, who to talk to and how to work with them. By sharing this knowledge with you, our client, we can shortcut your learning process, which results in better decisions, and more time available to build your business and increase profits.
Getting your products placed on-shelf — whether in a small Midwestern mom-and-pop shop, an upscale gourmet store, Whole Foods or a national supermarket chain — is no easy task. The competition is so fierce that simply having a quality product with good packaging isn’t enough to ensure distribution and sales.
In order to succeed in the natural products marketplace, it’s crucial to have a firm understanding of the current market environment…to get representation by the best brokerages and distributors…to develop a sales message that entices retailers to select your product over the hundred others they’ve seen that week…to provide your brokers with the tools they need to close the sale…and to track your sales across different regions so you can analyze the success of your programs.
With over 20 years of brokerage experience, and more than 100 combined years of sales and marketing management, The Matrix Group specializes in helping manufacturers put all the necessary pieces in place to successfully initiate and grow the sales of finished products in the natural and specialty marketplace. Because of our long-standing history and deep ties in the industry, we know how the system works, who to talk to and how to work with them. By sharing this knowledge with you, our client, we can shortcut your learning process, which results in better decisions, and more time available to build your business and increase profits.